Inqubomgomo yobumfihlo

  • Inqubomgomo yobumfihlo

    Le Nqubomgomo Yobumfihlo ichaza ukuthi imininingwane yakho yomuntu siqu iqoqwa, isetshenziswa kanjani, futhi yabiwa kanjani lapho uvakashela noma uthenga kusukela Wowelo ("Isiza").

    ULWAZI LOMUNTU ESIKHULUMA

    Uma uvakashela iSayithi, siqoqa ngokuzenzakalelayo ulwazi oluthile mayelana nedivayisi yakho, kufaka phakathi ulwazi mayelana nesiphequluli sakho sewebhu, ikheli le-IP, indawo yesikhathi, kanye namanye amakhukhi afakwe kudivayisi yakho. Ukwengeza, njengoba upheqa leSayithi, siqoqa ulwazi mayelana namakhasi wewebhu noma imikhiqizo oyibhekayo, yiziphi amawebhusayithi noma amagama okucinga awakhulume kuSayithi, nolwazi mayelana nokuthi uxhumana kanjani neSayithi. Sibhekisela kulemininingwane eqoqwe ngokuzenzekelayo njenge "Ulwazi Lwedivayisi".

    Siqoqa Ulwazi Lwedivayisi ngokusebenzisa ubuchwepheshe obulandelayo:

    - "Amakhukhi" amafayela wedatha abekwe kudivayisi yakho noma kukhompyutha futhi ajwayele ukufaka isikhombi esingaziwa esingaziwa. Ukuthola eminye imininingwane ngamakhukhi, nokuthi uwakhubaza kanjani amakhukhi, vakashela  Konke Mayelana Namakhukhi. 

    - Izenzo zokulandela umkhondo ze- "Log files" ezenzeka eSizeni, bese uqoqa idatha kufaka phakathi ikheli lakho le-IP, uhlobo lwesiphequluli, umhlinzeki wesevisi ye-Intanethi, amakhasi abhekisayo / okuphuma, nezitembu zosuku / zesikhathi.

    - “Ama-beacon eWebhu”, “amathegi”, nama- “pixels” ngamafayela kagesi asetshenziselwa ukuqopha imininingwane yokuthi ubhekabheka kanjani iSayithi.

    - "Amaphikseli we-Facebook" kanye "ne-Google Adwords Pixel" amafayela e-elekthronikhi aphethwe yi-Facebook ne-Google ngokulandelana, futhi asetshenziswa yithi ukukunikeza kangcono insizakalo eyenziwe ngezifiso futhi ukuze siqhubeke nokuthuthukisa imikhiqizo yethu.

    Ngokwengeziwe, uma uthenga noma uzama ukuthenga ngeSayithi, siqoqa imininingwane ethile evela kuwe, efaka igama lakho, ikheli lokukhokha, ikheli lokuthumela, imininingwane yokukhokha (kufaka phakathi izinombolo zekhadi lesikweletu, i-PayPal), ikheli le-imeyili, nefoni inombolo. Sibheka lolu lwazi ngokuthi "Ulwazi lwe-oda".

    Uma sikhuluma "Ulwazi Lomuntu siqu" kule Nqubomgomo Yobumfihlo, sikhuluma kokubili mayelana nolwazi lwedivayisi kanye nolwazi lwe-oda.

    I-GOOGLE

    Sisebenzisa imikhiqizo nezici ezahlukahlukene ezinikezwe iGoogle Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).

    Isiphathi Somaka we-Google

    Ngenxa yezizathu zokuvela obala sicela wazi ukuthi sisebenzisa Umphathi we-Google Tag. Isiphathi Somaka we-Google asiqoqi idatha yomuntu siqu. Inika amandla ukuhlanganiswa nokuphathwa kwamathegi ethu. Amathegi yizinto ezincane zekhodi ezisebenzela ukukala isiminyaminya nokuziphatha kwezivakashi, ukubona umthelela wokukhangisa online noma ukuvivinya nokwakha amawebhusayithi ethu.

    Ngeminye imininingwane mayelana nokuvakasha kwe-Google Tag Manager: Sebenzisa inqubomgomo

    -Google Analytics

    Le webhusayithi isebenzisa insiza yezibalo zeGoogle Analytics. I-Google Analytics isebenzisa “amakhukhi”, okungamafayela wombhalo abekwe kwikhompyutha yakho, ukusiza iwebhusayithi ihlaziye ukuthi abasebenzisi bayisebenzisa kanjani isayithi. Imininingwane eyenziwe ikhukhi mayelana nokusebenzisa kwakho iwebhusayithi (kufaka ikheli lakho le-IP) izodluliselwa futhi igcinwe yi-Google kumaseva ase-United States.

    Sidonsela ukunaka kwakho kokuthi iGoogle Analytics yengezwe yikhodi "gat._anonymizeIp ();" kule webhusayithi ukuqinisekisa ukuqoqwa okungaziwa kwamakheli e-IP (okuthiwa yi-IP-masking).

    Uma kwenzeka kusebenze ukungaziwa kwe-IP, i-Google izokwehlisa / ichaze i-octet yokugcina yekheli le-IP lamazwe angamalungu e-European Union kanye namanye amaqembu ahambisana neSivumelwano Esizindeni Sezomnotho saseYurophu. Ezimweni ezihlukile kuphela, ikheli eliphelele le-IP lithunyelwa futhi lifinyeziwe ngamaseva weGoogle e-USA. Esikhundleni somhlinzeki wewebhusayithi, iGoogle izosebenzisa lolu lwazi ngenhloso yokuhlola ukusetshenziswa kwewebhusayithi, ukuhlanganisa imibiko ngomsebenzi wewebhusayithi yabasebenza amawebhusayithi nokunikeza eminye imisebenzi ephathelene nomsebenzi wewebhusayithi nokusetshenziswa kwe-inthanethi kumhlinzeki wewebhusayithi. I-Google ngeke ihlobanise ikheli lakho le-IP neminye imininingwane ephethwe yiGoogle. Ungenqaba ukusetshenziswa kwamakhukhi ngokukhetha izilungiselelo ezifanele esipheqululini sakho. Noma kunjalo, sicela wazi ukuthi uma wenza lokhu, ngeke ukwazi ukusebenzisa ukusebenza okugcwele kwale webhusayithi.

    Ngaphezu kwalokho, ungavimbela ukuqoqwa nokusetshenziswa kwedatha kwe-Google (amakhukhi nekheli le-IP) ngokulanda nokufaka i-plug-in yesiphequluli etholakala ngaphansi imininingwane eyengeziwe.

    Ungenqaba ukusetshenziswa kwe-Google Analytics ngokuchofoza kusixhumanisi esilandelayo. Ikhukhi lokuphuma lizosethwa kukhompyutha, evimbela ukuqoqwa kwedatha yakho kwesikhathi esizayo lapho uvakashela le webhusayithi:

    Khubaza i-Google Analytics

    Imininingwane engaphezulu ephathelene nemibandela nemibandela yokusebenzisa kanye nobumfihlo bedatha ingatholakala lapho  ngokwemibandela noma ku pama-olicies. Uyacelwa ukuthi uqaphele ukuthi kule webhusayithi, ikhodi yeGoogle Analytics yengezwe yi- “anonymizeIp” ukuqinisekisa iqoqo elingaziwa lamakheli e-IP (okuthiwa yi-IP-masking).

    Ukumaketha kabusha kwe-Google Dynamic

    Sisebenzisa ukumaketha kabusha kwe-Google Dynamic ukukhangisa i-trivago kuyo yonke i-Intanethi, ikakhulukazi ku-Google Display Network. Ukumaketha kabusha okunamandla kuzokukhombisa izikhangiso ngokususelwe kuziphi izingxenye zamawebhusayithi wethu owabukile ngokubeka ikhukhi kusiphequluli sakho sewebhu. Le khukhi ayikukhombi nganoma iyiphi indlela noma inikeze ukufinyelela kukhompyutha yakho noma iselula. Ikhukhi isetshenziselwa ukukhombisa kwamanye amawebhusayithi ukuthi “Lo msebenzisi uvakashele ikhasi elithile, ngakho-ke ubakhombise izikhangiso ezihlobene nalelo khasi.” Ukumaketha kabusha kwe-Google Dynamic kusivumela ukuthi sivumelanise ukumaketha kwethu ukuze kuhambisane kangcono nezidingo zakho futhi kubonise kuphela izikhangiso ezifanele wena.

    Uma ungafisi ukubona izikhangiso ezivela ku-trivago, ungakhetha ukuphuma ekusebenziseni i-Google kwamakhukhi ngokuvakashela Izilungiselelo zezikhangiso zikaGoogle. Ngemininingwane engaphezulu vakashela kwaGoogle Inqubomgomo yobumfihlo.

    Chofoza kabili nge-Google

    I-DoubleClick isebenzisa amakhukhi ukunika amandla izikhangiso ezisuselwa kuntshisekelo. Amakhukhi akhomba ukuthi yisiphi isikhangiso esiboniswe kusiphequluli nokuthi ngabe ufinyelele iwebhusayithi ngesikhangiso. Amakhukhi awaqoqi imininingwane yomuntu. Uma ungafisi ukubona izikhangiso ezisuselwa kuntshisekelo, ungakhetha ukungasebenzisi amakhukhi we-Google ngokuvakashela Izilungiselelo zezikhangiso zikaGoogle. Ngemininingwane engaphezulu vakashela kwaGoogle Inqubomgomo yobumfihlo.

    FACEBOOK

    Siphinde sisebenzise amathegi wokubheka kabusha kanye nezithameli ezingokwezifiso ezinikezwe yinkampani i-Facebook Inc. (1601 S. California Avenue, Palo Alto, CA 94304 USA, "Facebook").

    Izithameli ze-Facebook Zokwenza

    Ngokwesimo sokukhangisa okususelwa ku-inthanethi okususelwa kuntshisakalo, sisebenzisa umkhiqizo we-Facebook Custom Audiences. Ngale njongo, kuhlolwa okungaguquki futhi okungelona okomuntu siqu (inani le-hashi) kusuka kudatha yakho yokusebenzisa. Inani lelo hashi lingadluliselwa ku-Facebook ngenhloso yokuhlaziya nezinhloso zokuthengisa. Imininingwane eqoqwe iqukethe imisebenzi yakho kuwebhusayithi ye-trivago NV (isb. Indlela yokuziphatha yokuphequlula, ukuhambela izihambeli ezingezansi, njll.). Ikheli lakho le-IP lidluliswa futhi lisetshenziselwa ukulawulwa kwezindawo zokukhangisa. Imininingwane eqoqwe idluliselwa kuphela nge-Facebook futhi ayaziwa kithi okusho ukuthi idatha yomuntu siqu yabasebenzisi abathile ayibonakali kithi.

    Ngeminye imininingwane mayelana nenqubomgomo yobumfihlo ye-Facebook ne-Adudience yangokwezifiso, sicela ubheke  Inqubomgomo Yobumfihlo ye-Facebook or Izilaleli zangokwezifiso. Uma ungafuni ukutholwa kwedatha nge-Adudience yangokwezifiso, ungavimbela i-Adudience yangokwezifiso lapha.

    I-Facebook Exchange FBX

    Lapho uvakashela amawebhusayithi ethu ngosizo lokumaketha kabusha amathegi, kuhlangana ukuxhumana okuqondile phakathi kwesiphequluli sakho neseva ye-Facebook. I-Facebook ithola imininingwane yokuthi uvakashele iwebhusayithi yethu nekheli lakho le-IP. Lokhu kuvumela i-Facebook ukuthi inikeze ukuvakasha kwakho kuwebhusayithi yethu kwi-akhawunti yakho yomsebenzisi. Imininingwane etholakele ngakho-ke singayisebenzisa ukukhonjiswa kwezikhangiso ze-Facebook. Siveza ukuthi thina njengabanikezeli bewebhusayithi asinalo ulwazi lokuqukethwe kwemininingwane edlulisiwe nokusetshenziswa kwayo yi-Facebook.

    I-Facebook Conversion Tracking Pixel

    Leli thuluzi lisivumela ukuthi silandele izenzo zabasebenzisi ngemuva kokuqondiswa kabusha kuwebhusayithi yomhlinzeki ngokuchofoza kwisikhangiso se-Facebook. Ngakho-ke siyakwazi ukuqopha ukusebenza kahle kwezikhangiso ze-Facebook ngezinhloso zocwaningo lwezibalo nezimakethe. Imininingwane eqoqiwe ihlala ingaziwa. Lokhu kusho ukuthi asikwazi ukubona idatha yomuntu siqu yanoma yimuphi umsebenzisi ngamunye. Noma kunjalo, imininingwane eqoqiwe igcinwa futhi icutshungulwe yi-Facebook. Sikukwazisa ngalolu daba ngokusho kwemininingwane yethu ngalesi sikhathi. I-Facebook iyakwazi ukuxhuma idatha ne-akhawunti yakho ye-Facebook futhi isebenzise idatha ngezinjongo zayo zokukhangisa, ngokuya ngenqubomgomo yobumfihlo ye-Facebook etholakala ngaphansi kwe: Inqubomgomo Yemfihlo ye-Facebook. I-Facebook Conversion Tracking ibuye ivumele i-Facebook nabalingani bayo ukuthi bakukhombise izikhangiso ku-Facebook nangaphandle kwayo. Ngaphezu kwalokho, ikhukhi izogcinwa kwikhompyuter yakho ngalezi zinhloso.

    • Ngokusebenzisa iwebhusayithi uyavuma ukucubungula idatha okuhambisana nokuhlanganiswa kwe-pixel ye-Facebook.
    • Sicela uchofoze lapha uma ungathanda ukubuyisa imvume yakho: Izilungiselelo zezikhangiso.

    SISEBENZISA KANJANI ULWAZI WAKHO?

    Sisebenzisa Ulwazi lwe-oda esiqoqa ngokujwayelekile ukufeza noma yimaphi ama-oda anikezwe ngeSayithi (kubandakanya ukucubungula imininingwane yakho yokukhokha, ukuhlela ukuthunyelwa, nokukunikeza ama-invoyisi kanye / noma iziqinisekiso zokuhleleka). Ukwengeza, sisebenzisa lolu Lwazi lwe-oda ku:

    • Ukuxhumana nawe;
    • Faka isikrini imiyalo yethu ngobungozi obukhona noma inkohliso; futhi
    • Uma uhambisana nokukhethwayo owabelana nathi, ukukunikeza imininingwane noma ukukhangisa okuhlobene nemikhiqizo noma izinsizakalo zethu.
    • Ukukunikeza okuhlangenwe nakho okwenziwe ngezifiso
    • Sebenzisa izinhloso zokuhlaziya, kufaka phakathi ukukhangisa nokuphinde uhlele kabusha kumapulatifomu ahlukahlukene njengokuthi kodwa kungagcini lapho, ku-Facebook nakuGoogle.

    Sisebenzisa Ulwazi lweDivaysi esiqoqayo ukuze lisisize isikrini sokungabikho ingozi nokukhwabanisa (ikakhulukazi ikheli lakho le-IP), nokuningi ngokwengeziwe ukuthuthukisa nokwandisa iSayithi lethu (ngokwesibonelo, ngokudala ama-analytics mayelana nokuthi amakhasimende ethu aphequlula kanjani futhi asebenzisane iSayithi, nokuhlola impumelelo yemikhankaso yethu yokumaketha kanye nokukhangisa).

    UKUFANELELA ULWAZI LWEBANTU BAKHO

    Sabelana ngemininingwane yakho yomuntu siqu nabantu besithathu ukusisiza sisebenzise imininingwane yakho, njengoba kuchaziwe ngenhla. Sisebenzisa i-Google Analytics ukusisiza siqonde ukuthi amakhasimende ethu ayisebenzisa kanjani iSayithi - ungafunda kabanzi mayelana nokuthi i-Google ilusebenzisa kanjani ulwazi lwakho lomuntu siqu lapha: Inqubomgomo. Ungakhetha futhi ukuphuma ku-Google Analytics lapha: https://tools.google.com/dlpage/gaoptout.

    Okokugcina, futhi singabelana noMniningwane Wakho Siqu ukuhambisana nemithetho nemigomo esebenzayo, ukuphendula i-subpoena, i-waranti yokusesha noma esinye isicelo esisemthethweni semininingwane esiyitholayo, noma ukuvikela amalungelo ethu ngenye indlela.

    UKUSEBENZISWA KWEZINDABA

    Njengoba kuchaziwe ngenhla, sisebenzisa imininingwane yakho ukukunikeza izikhangiso ezihlosiwe noma ukuxhumana kwezokukhangisa esikholelwa ukuthi ungaba nentshisekelo kukho. Ngeminye imininingwane yokuthi ukukhangisa okuqondisiwe kusebenza kanjani, ungavakashela ikhasi lezemfundo le-Network Advertising Initiative (“NAI”) ku undersUkukhangisa ku-Intanethi.

    Ungaphuma ekukhangiseni okuhlosiwe ngokusebenzisa izixhumanisi ezingezansi:

    Ngokwengeziwe, ungakhetha ukuphuma kwezinye zalezi zinsizakalo ngokuvakashela ingosi yokuphuma ku-Digital Advertising Alliance ku- Digital Advertising Alliance's.

    Ungalandeli

    Sicela uqaphele ukuthi asishintshi ukuqoqwa kwedatha yethu yeSayithi futhi sisebenzise imikhuba lapho sibona isignali Ungayilandeli kusuka kusiphequluli sakho.

    AMALUNGELO WAKHO

    Uma ungumhlali waseYurophu, unelungelo lokufinyelela ulwazi lomuntu siqu esinalo ngawe futhi ukucela ukuthi ulwazi lwakho lomuntu lulungiswe, olusha noma lususwe. Uma ungathanda ukusebenzisa leli lungelo, sicela uxhumane nathi ngokusebenzisa ulwazi lokuxhumana ngezansi.

    Ukwengeza, uma ungumhlali waseYurophu siyaqaphela ukuthi senza imininingwane yakho ukuze sifeze izinkontileka esingaba nazo (isibonelo uma wenza umyalelo ngeSayithi), noma ngenye indlela ukuphishekela izithakazelo zethu zomthetho ezibalwe ngenhla. Ukwengeza, sicela uqaphele ukuthi imininingwane yakho izodluliselwa ngaphandle kweYurophu, kuhlanganise naseCanada nase-United States.

    I-RETENTION YENKONZO

    Uma ubeka umyalelo ngeSayithi, sizogcina imininingwane yakho ye-oda yerekhodi yethu ngaphandle kokuthi uze usicele ukuthi ususe lolu lwazi.

    Izinguquko

    Singahle sibuyekeze le nqubomgomo yobumfihlo ngezikhathi ezithile ukuze sibonise, isibonelo, izinguquko ezenzweni zethu noma kwezinye izizathu zokusebenza, zomthetho noma zokulawula.

    UKUFAKA IMIHLA NOKUFUNDA (Uma kusebenza)

    Ngokufaka inombolo yakho yocingo ekuphumeni nasekuqaliseni ukuthengwa, uyavuma ukuthi singakuthumelela izaziso zombhalo (we-oda lakho, kufaka phakathi izikhumbuzi zenqola ezilahliweyo) nokunikezwa kombhalo wokuthengisa. Imiyalezo yokuthengisa umbhalo ngeke idlule engu-15 ngenyanga. Ungasusa ukubhalisa kusuka eminye imiyalezo ngokubaphendula STOP. Amanani emilayezo nedatha angasebenza.

    XHUMANA NATHI

    Ngeminye imininingwane ngemikhuba yethu yobumfihlo, uma unemibuzo, noma ungathanda ukwenza isikhalazo, sicela uxhumane nathi nge-imeyili ku [i-imeyili ivikelwe]